Guides and documentation
Turn link clicks into a clearer plan.
Which email brought clicks? Is your poster still bringing visitors online? qlk.to helps you explore the activity behind your short links, so you have a clearer starting point for your next campaign.
Start with the question you want to answer
Give each email, social post, SMS send or printed QR placement its own short link. Group related links into a campaign. You can then compare their activity in one report and see which parts of your promotion are getting attention.
See when interest picks up
Daily reports help you spot the response after a send, a launch or an event. Choose a date range, compare your links and explore device types. Pro and Business also let you compare periods or campaigns and export daily figures to CSV for your own reviews.
Understand what a click tells you
An analysed click is a recorded opening of a short link that qualifies for reporting. Repeat visits can count again, so a total of 100 clicks does not necessarily mean 100 people. Known bots and marked test visits are excluded, although some automated activity may remain. QR links are measured in the same way.
Put the figures to work
Use clicks to see which links attract activity, then bring in your own sales, signups or delivery figures to understand the result. qlk.to reports link activity rather than unique visitors, purchases or revenue. Giving each placement a separate URL is what lets you tell their clicks apart.
Keep the full picture in view
Reports use UTC, a common time zone that keeps campaign comparisons consistent, and can take a little time to update. Check any delay or missing-data notice before treating a quiet chart as no interest. Your plan sets the number of clicks analysed and how far back reports go; an upgrade adds future capacity but cannot recover activity that was never collected or has expired.