Practical guide
Compare email, SMS and print in one campaign review.
Build a placement plan, compare a consistent reporting window and combine link activity with delivery, cost and outcome evidence.
Read the guideFree UTM builder
Build a clearly labelled campaign URL.
Keep your source, medium and campaign names consistent across email, SMS, social and print.
Prepare the destination you will save
Keep labels consistent across placements
Use one campaign label, such as autumn_launch, with a different source or content label for each placement. Keep a record of the exact destination and published short URL.
UTM labels help compatible destination-side analytics group activity. They do not create conversion tracking or identify a person. qlk.to reports the recorded activity of the placement link you publish.
Download the placement plan (CSV)Plan what you want to learn
Practical guide
Why clicks, visitors and conversions are different numbers.
Understand analysed link clicks, website sessions and confirmed outcomes, and reconcile differences without treating requests as people.
Read the guide