Campaign measurement guides

Make your next campaign easier to measure.

Start with a question, follow a worked example and build a placement plan you can use.

Practical answers for your next launch

Practical guide

Set up separate QR placement links, test a printed code and compare recorded clicks with a worked campaign example.

Practical guide

Identify the URL inside your printed QR code, understand when its destination can change and update a qlk.to link safely.

Practical guide

Create a dedicated SMS placement link, use a branded domain and understand previews, repeat clicks and destination-side analytics.

Practical guide

Build a placement plan, compare a consistent reporting window and combine link activity with delivery, cost and outcome evidence.

Practical guide

Understand analysed link clicks, website sessions and confirmed outcomes, and reconcile differences without treating requests as people.

Give every placement a clear name and a destination with consistent campaign labels.