Free campaign resources
Useful preparation tools, available without an account.
Prepare an HTTPS destination with consistent source, medium and campaign labels. Copy the result into your link editor.
Open the UTM builderA CSV worksheet with example email, SMS, social and QR rows, plus spaces for your published URLs, launch dates and review notes. Replace the examples with your own plan.
Download the plan (CSV)Practical guide
Build a placement plan, compare a consistent reporting window and combine link activity with delivery, cost and outcome evidence.
Read the guidePractical guide
Set up separate QR placement links, test a printed code and compare recorded clicks with a worked campaign example.
Read the guidePractical guide
Create a dedicated SMS placement link, use a branded domain and understand previews, repeat clicks and destination-side analytics.
Read the guide